Scott Newton

President, Graystone Associates

About Graystone Associates, Inc. 

Graystone Associates in a business advisory firm specializing in funeral service. They are among the top performing independent firms in the United States, Canada and Southeast Asia.

Scott’s involvement spans all facets of the company’s operations, including new business development, operations and client account management. Scott also oversees all of the company’s analysis and software efforts regarding Graystone’s industry leading client family research. He has developed many of the tools clients use today to effectively and efficiently manage their businesses. He also oversees all new content development and research for the annual Client Summit.

Founded in 2003, Graystone has close to 20 years of experience working with many of the best funeral service operators. These businesses include funeral homes, cremation providers, pet funeral homes and cemeteries. With a combination of business experience and profession specific knowledge, Graystone delivers improvements in both staff performance and business operations to the clients they serve.

Graystone’s exclusive method of combing professional development with data analytics and actionable business insight is unlike anything in our profession. So much so, Graystone holds over 25 trademarks awarded by the United States Office of Trademarks and Patents. Graystone successfully helps their clients solve problems and foster growth in a continuous, sustainable way.

See below what Graystone’s clients have shared about the company:

Do you ever have questions about your business and wonder who to turn to? Ever think about staff training and wonder who are the funeral service experts? We did, and back in 2009, we began working with Graystone Associates. Graystone has given us the tools to help make our business more efficient and successful. 12 years later, they have proven to be an invaluable resource when it comes to succession planning. Most importantly, we appreciate their training modules. Whether it is for our whole work family, or specifically for our funeral directors, their training topics and presentation formats are insightful, engaging, and most importantly practical. Anything we learn can immediately be implemented into our routines to help serve our families better. The funeral service world is ever changing and Graystone helps us to keep up with current trends and look to the future so that our business is better prepared to face whatever comes. We highly recommend Graystone and would be honored to share our experience with any firms who are interested in becoming a Graystone client.

Lindsey Jonkhoff Rogers and Christy Jonkhoff Hater

Sixth Generation Funeral Directors Reynolds Jonkhoff Funeral Home and Cremation Services Traverse City, Michigan

The team at Graystone Associates has helped us fundamentally change the way we operate our business. When we first made the decision to hire Graystone, we did so because we wanted to harness the power of their best-in-class staff training and business analytics. What we didn’t expect was the immense value we would gain from having another group of people in our corner. Whether it’s advice for navigating issues with clients and employees or working through dynamics with business partners, our personal team at Graystone is there for us at every turn. The highlight of our engagement every year is attending the Graystone Summit. Here, we learn in a group setting and build relationships with other firms that have the same drive for this industry as we do. The community Graystone has built is second to none.

Christopher Waite

Waite & Son Funeral Homes

For more information on Graystone Services, contact Lisa:

Lisa Streiff

Director of Business Development, Graystone Associates